Single-niche comparisons, written for buyers — not search engines.
- Build per site
- 9–18 mo
- Pages per site
- 10–15
- Recurring ceiling
- £2k / mo
Reviewed · Sept 2026
7 pressure washers actually tested on 80 m² of block paving
Compared across lift, run-time, noise at 7 m, and how well algae returns after six weeks. Lists ordered by total result, not by brand spend.
- №1
Best pressure washer for block paving
Tools · £18 – £45 / sale
ranked - №2
Van insurance for UK couriers
Insurance · £80 – £150 / policy
ranked - №3
Invoicing software for UK freelance plumbers
SaaS · £20 – £120 + 15% recurring
ranked - №4
Business energy switching, 5+ sites
Utilities · £50 – £1,000 / switch
ranked
By N. Mark · 11 sources cited · last verified Sept 2026
Why narrow
One microsite per vertical. No head-term fights.
The queries worth chasing live at the bottom of the funnel — the searches a buyer types when their wallet is already out, not the broad head terms that sitewide operators fight over with programmatic volume.
A well-chosen niche has a few hundred to a few thousand monthly searches behind it, a single dominant commercial intent, and a small but high-converting tail of buyer's-own-words queries. There is no point publishing where “best pressure washer” would compete with Wirecutter, Mumsnet, and five distributors — but “best pressure washer for block paving” is owned by whoever can show actual use.
That is the niche we want — narrow, defensible, and full of queries that finished researchers, not browser-skimmers, type in.
An example stack
Four real niches — the kinds we'd ship this quarter.
Each row is a single microsite — around ten to fifteen tightly written ranking pages, written by people who have actually used what they recommend.
The model
Affiliate programmes whose payouts actually move the needle.
Single-digit Amazon percentages do not fit the maths. We work the verticals that pay in £ per signup, per policy, per switch.
- Recurring SaaS£15–£50
Ongoing, monthly
- UK insurance£20–£150
Per policy, annual
- Energy switching£50–£1000
B2B sites, per switch
- One-off SaaS tools£18–£120
Per signup
Bar lengths are normalised to the highest single-conversion payout we work with — energy switching, where a B2B site we helped rank clears a thousand pounds per switch on the right accounts.
The defence
In 2026, Google's algorithm is the actual product risk.
“The only durable defence in 2026 is content written with demonstrable first-hand use, clear authorship, and real E-E-A-T signal — not the programmatic SEO filler that got the rest of the niche penalised.”
The recent shape
Honest about the trade-offs
A fit for some operators, not for others.
Best for
- A solo operator who can do the niche research themselves.
- Writers willing to actually use what they recommend.
- Builders comfortable with rankings that take quarters, not weeks.
- Operators with a name and a face they're happy to publish under.
Not a fit for
- Anyone who needs cash flowing in the first quarter.
- Scale-by-hire: writers who have not used the products.
- Review processes that cannot produce an actual name behind every pick.
- Builders unwilling to absorb a 30–55% traffic drop after a broad core.
Common questions
Four things people ask before they start.
If your question is more specific, the inbox below is open.
Get in touch
Building a new site, or pointing an existing one at E-E-A-T?
Use the address below — it reaches the editorial desk directly. We respond within a few working days, longer if we're in a production window.
What to include
- The niche you have in mind (and a sentence on intent).
- Any commercial partners or affiliate programmes ready.
- Your publishing capacity and any existing first-hand material.